About the Role

We are looking for an experienced Digital Marketing Manager to join our global Digital & Marketing team. In this fully remote role, you will lead digital marketing strategy across all markets, managing always-on campaigns across paid search, display, programmatic, and social channels for Coca-Cola HBC's iconic brand portfolio.

You'll partner with local market brand teams across 20+ countries to drive consumer awareness, engagement, and conversion — at scale. This is a high-impact, high-visibility role within a team that is accelerating CCH's digital transformation.

Key Responsibilities

Digital Strategy & Planning

• Define and own the global digital marketing strategy, aligning with brand objectives and local market priorities
• Develop integrated campaign plans across paid search (Google Ads), programmatic display (DV360), paid social (Meta, TikTok, LinkedIn), and YouTube
• Set KPIs, measurement frameworks, and attribution models for all digital channels in the region
• Lead annual digital planning cycles and quarterly business reviews with key stakeholders

Campaign Execution & Optimisation

• Oversee end-to-end execution of always-on and burst digital campaigns across all global markets
• Manage and optimise multi-million-euro digital media budgets, driving continuous improvement in CPM, CPC, CTR, and conversion rates
• Work with creative and content teams to brief, review, and approve digital assets across formats and placements
• Implement A/B and multivariate tests to improve creative performance, audience targeting, and landing page effectiveness

Data, Analytics & Reporting

• Build and maintain performance dashboards in Looker / Google Data Studio, providing weekly and monthly reporting to senior leadership
• Analyse campaign data to surface actionable insights and drive decisions on budget allocation, channel mix, and audience strategy
• Champion first-party data and audience segmentation through partnership with the Marketing Technology team

Stakeholder Management

• Act as the primary digital marketing point of contact for market teams globally, aligning local execution with overall strategy
• Manage relationships with external media agencies, platform partners (Google, Meta, TikTok), and technology vendors
• Present campaign results and strategic recommendations to senior leadership and cross-functional teams

Team & Capability Building

• Lead, coach, and develop a team of 3–4 digital marketing specialists across global markets
• Drive upskilling across market teams through training programmes, playbooks, and best-practice sharing
• Stay ahead of emerging digital trends, platforms, and technologies, bringing new ideas to the team regularly

Are These Your Secret Ingredients?

(Required Qualifications)

• 3+ years of digital marketing experience, with exposure to multi-market or global campaigns
• Deep hands-on expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads Manager
• Proven experience managing programmatic campaigns via DV360 or The Trade Desk
• Strong analytical skills — comfortable working with GA4, Looker, or Tableau to build reports and drive decisions
• Experience managing agencies and external media partners across multiple markets
• Excellent project management skills; ability to manage multiple campaigns simultaneously across time zones
• Fluent English required; proficiency in an additional language (German, French, Italian, Arabic) is a strong plus
• Google Ads and/or Meta Blueprint certification is advantageous

About Your New Team

Coca-Cola HBC is one of the world's largest bottlers of The Coca-Cola Company's products. We operate in 29 markets across Europe and Africa, employing over 30,000 people who serve more than 600 million consumers every day.

Our Global Digital & Marketing team is at the forefront of CCH's transformation — building digital-first capabilities, scaling data-driven marketing, and bringing world-class campaign execution to every market we operate in. You'll join a passionate, diverse team of marketers and technologists who genuinely love what they do.

We believe that our people are our greatest asset. That's why we invest in development, provide clear career paths, and foster a culture of inclusion and continuous learning.

Our Commitment to Diversity

Coca-Cola HBC is committed to creating an inclusive workplace that reflects the diversity of the consumers and communities we serve. We welcome applications from people of all backgrounds, and we make hiring decisions based on merit, qualifications, and business needs.

We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.